Associate Professor of the Practice
Bradford (Brad) Hudson is Associate Professor of the Practice of Marketing and Assistant Chairperson of the Marketing Department in the Carroll School of Management at Boston College. He has broad knowledge of the entire marketing discipline and specializes in strategic brand management. Brad is recognized globally for his expertise on the concept of brand heritage, which suggests that the historical status of older companies is often explicitly linked to their brand identity and consumer appeal. He has also been quoted by numerous media sources including CNBC, Financial Times, Fox News, and USA Today.
Prior to his academic career, Brad served in a variety of consulting and managerial positions. As President of Hudson Consulting and as a Senior Consultant with The TQM Group, he provided advice on strategy and marketing to senior executives of multinational firms. His clients included AT&T, Cadbury Schweppes, Cunard, Harley-Davidson, and Nestlé. He is former Chief Executive Officer of Bay Tower Incorporated and former Chief Executive Officer of Brandpoint.com. Brad continues to provide advice to clients and colleagues at companies in a variety of industries. He recently delivered executive education sessions for the Gillette division of Procter & Gamble and the Historic Hotels of America division of Preferred Hotel Group. He is also a board member for Privateer International, which produces and distributes Privateer Rum.