Faculty Directory

Henrik Hagtvedt

Associate Professor

Department

Marketing

Profile

Henrik Hagtvedt’s primary research interests are in aesthetics and related topics, such as art, design, luxury, and sensory marketing. His research has appeared in Journal of Marketing ResearchJournal of Marketing, Journal of Consumer Research, Journal of Consumer PsychologyJournal of the Academy of Marketing ScienceInternational Journal of Research in Marketing, Journal of Retailing, NeuroImage, and Personality and Social Psychology Bulletin, among other outlets. He has received multiple research awards, was recognized as an MSI Young Scholar in 2015, and serves on the editorial review boards of Journal of Consumer Research and Journal of Consumer Psychology. His research has been featured in TIME, Forbes, The Wall Street Journal, New York Times, BusinessweekThe Boston Globe, Boston Herald, U.S. News & World Report, Los Angeles Times, ABC News, NPR, and dozens of other major news outlets around the world.

Professor Hagtvedt currently teaches Consumer Behavior at the M.B.A. and undergraduate levels. Having lived in seven countries on four continents, and having traveled extensively in dozens of countries around the world, he brings an international perspective to the classroom.

Prior to his doctoral studies, he studied painting at the Academy of Fine Arts in Florence, Italy, and he worked full time as an artist and exhibited internationally for several years. During these years, he had more than 25 major exhibitions in Europe and Asia. The initial art-related experiences sparked his interest in marketing and consumer behavior, and today this background still informs his research and areas of expertise.